Job Description

Chief Marketing Officer (CMO)

Role Overview

This is a board‑visible, high‑stakes CMO role for a consumer brand in hyper‑growth mode. Backed by a leading private equity firm, the company is scaling aggressively across retail, DTC, omnichannel, and new international markets. You will lead a 20‑person marketing organization across brand, growth, creative, insights, product marketing, and communications — building the engine that drives valuation expansion and global brand dominance.

You’re not just running marketing. You’re building a global consumer powerhouse.

What Makes This Role Different

• Private equity rigor paired with the creative freedom of a challenger brand
• A global mandate to expand into new international markets
• Full ownership of brand, growth, and consumer strategy across all channels and geographies
• Leadership of a 20‑person marketing organization across all disciplines
• Direct partnership with the CEO, CFO, and private equity stakeholders
• A mandate to scale fast, intelligently, and with measurable impact

Key Responsibilities

Brand Strategy & Global Category Leadership

• Define and evolve the brand architecture, voice, and positioning to win domestically and internationally
• Build a cohesive brand experience across digital, retail, packaging, partnerships, and global consumer touchpoints
• Lead long‑term brand strategy aligned with private equity growth targets, international expansion, and exit planning

Global Growth, Acquisition & Performance Marketing

• Build a full‑funnel growth ecosystem across paid, organic, retail, and emerging channels in multiple markets
• Own CAC, LTV, ROAS, payback windows, and marketing P&L performance across regions
• Scale omnichannel acquisition across DTC, Amazon, retail partners, wholesale, and global marketplaces

International Market Entry & Localization

• Develop market‑specific strategies for brand launch, consumer acquisition, and retail penetration
• Lead localization of messaging, creative, packaging, and product positioning
• Build frameworks for international pricing, regulatory considerations, and competitive dynamics

Consumer Insights & Global Analytics

• Build an insights function that drives product innovation, messaging, and channel strategy across markets
• Lead competitive intelligence, category mapping, and whitespace identification globally
• Translate data into strategies that accelerate velocity, repeat purchase, and loyalty worldwide

Product Marketing & Innovation

• Partner with Product, R&D, and Operations to shape new product launches and GTM strategy across regions
• Lead pricing, packaging, positioning, and portfolio strategy to maximize margin and market penetration
• Drive launch calendars, retail sell‑in narratives, merchandising strategy, and category expansion globally

Team Leadership & Organizational Buildout

• Lead, mentor, and scale a 20‑person marketing organization across brand, growth, creative, insights, and communications
• Recruit senior operators capable of scaling with the business and navigating global complexity
• Build systems, processes, and operational discipline that match private equity expectations

Private Equity Reporting & Value Creation

• Own marketing dashboards, KPIs, and board‑ready reporting with clarity and strategic insight
• Partner with private equity stakeholders on growth modeling, scenario planning, and value‑creation initiatives
• Drive valuation growth through brand equity, revenue acceleration, margin expansion, and global category leadership

Cross‑Functional Partnership

• Work closely with Sales, Product, Operations, and Finance to ensure marketing is integrated across the business
• Align marketing strategy with supply chain realities, retail timelines, and international expansion plans
• Serve as a strategic advisor to the CEO on brand, consumer trends, competitive dynamics, and global strategy

Qualifications

• 12–20+ years of progressive marketing leadership experience in CPG, consumer goods, or omnichannel brands
• Proven success scaling a high‑growth brand; private equity experience strongly preferred
• Experience leading global expansion or managing international markets
• Deep expertise in brand building, performance marketing, and omnichannel GTM
• Demonstrated ability to lead a large, multidisciplinary marketing team (15–30+)
• Strong analytical and financial acumen; comfortable owning a marketing P&L
• Advanced degree preferred (MBA or relevant master’s)
• High‑velocity operator with exceptional communication, executive presence, and strategic depth

Compensation

• Competitive Base Salary
• Company - Performance‑Based Bonus (significant)
• Material Equity Participation tied to private equity value‑creation and long‑term upside

The Vibe

Bold. Creative. Analytical. Relentless. You build brands people obsess over, in multiple countries while delivering the numbers private equity partners demand. You thrive in high‑growth environments, move fast, and turn strategy into execution with precision.

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